If you’re thinking about investing in a Cartier watch, it’s always advisable to choose a design that suits your taste, since you could be holding onto it for a while before an interest spikes on the market. So which Cartier watches hold their value and which is the most investible? To answer this question, we first need to look at the most popular lines created by this iconic watchmaker. Other watches like the Tank have developed an almost cult-like status, deeming them highly desirable, especially on the second-hand market. The Cartier Santos, for example, was created in response to a request made by inventor and pioneer Alberto Santos-Dumont for a timekeeping tool that could be worn on the wrist. That said, Cartier has created several sporty chronographs, racing-inspired models and pilot’s watches too. Since Cartier primarily focussed on jewellery manufacture, their luxurious approach to watchmaking echoes the motifs of their jewellery lines, making them incredibly popular to wear as a luxury dress watch. Their innovations and technical mastery grant them a unique place within the luxury wristwatch market and a reason why so many collectors invest in them.As a watch company that has 100% brand recognition, collectors invest in Cartier watches for their reputation and their use of premium, sumptuous materials that make each watch feel so indulgent when worn. Despite having a history that stretches back to 1847, Cartier has remained at the forefront of Haute Horlogerie. The company’s first wristwatch was the Santos which remains in production today. Company founder, Louis-Francois Cartier, made watches and jewellery. Known as “the jeweller to kings and the king of jewellers”, Cartier is a brand associated with royalty and prestige.

Cartier calibre diamond bezel